![]() LinkedIn is full of group-post pages that are packed with expert opinions, skill dumping, and niche opportunities for thought leaders within the field. One of the first things you can do in your journey to improving your LinkedIn SEO is to start participating in platform groups. Ten Ways To Optimize Your LinkedIn Profile For Business Success The higher your SSI, the better when it comes to LinkedIn’s algorithm. This can include fostering relationships with other similar companies, having a wide web of connections site-wide, and actively interacting and engaging with insights. SSI relates to how established your brand appears and how connected it is with other brands/users on the platform. The Social Selling Index (SSI): The social selling index is a lot more tricky to master. The longer someone watches a video or scrolls through the comments, the more important LinkedIn believes the content is. ![]() These are dwell time and the social selling index.ĭwell time: This refers to the length of time a user spends interacting with a post/piece of content. Instead of ranking content in post-order, Linkedin ranks content strategically based on two key factors. That’s why you don’t necessarily see the newest posts at the top of your feed when you log on. Like Google, LinkedIn uses its own algorithm to determine where your profile appears in a list of searches. You don’t have to be a corporate giant with more than 100 employees to do well on LinkedIn, you simply have to know how to serve their ranking system. In the same way, search engine optimization can aid a website’s success, taking time to optimize your LinkedIn profile can be the difference between getting lost within a mountain of content and being a well-known business on the platform. Stick with us as we jump into the world of LinkedIn SEO and give you ten tips on how to optimize your LinkedIn marketing in 2023. The question is, how do you make sure your business is seen first? With so many startups to compete against, it’s time to make sure your company sits at the top of LinkedIn’s social feed and quickly guides potential applicants straight to the opportunities you’re offering, and attracts potential customers to your business. In fact, 101 job applications are submitted via LinkedIn every second, making this platform one large hiring machine! So, it’s no wonder that large numbers of job applicants flock straight to LinkedIn when looking for new hiring opportunities and more information about the company they’re applying for. ![]() There are currently over 875 million users on LinkedIn, rendering it the largest business-based social platform in the world.
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